His master's voice: Adverts will now target your dog with sounds beyond the range of human hearingIf you already think your pet is a fussy eater, be prepared for an even pickier pooch as pet food makers have launched a TV ad only dogs can hear.
Nestle has made an advert using a high-pitched sound, like a dog whistle, which is beyond human hearing range.
The commercial, which also includes an audible squeak like the sound of a dogs’ toy, will be screened for the first time in Austria this week.
Puppy power: Dogs may be putting the pressure on their owners after they see the Nestle advertsThe 23-second advert Beneful dog food was created using the help of U.S. experts in pet behaviour, who researched what would appeal to dogs.
The advert shows a dogs pricking up its ears and ends with the words 'So delicious, so healthy, so happy' in German.
Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany, said: 'Dogs' hearing is twice as sharp as humans.
'They can pick up frequencies which are beyond our range and they are better at differentiating sounds.'
Barking: Nestle are hoping to persuade people to buy their pet food with the high-pitched soundssource: dailymail
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